Kids T-shirt: Fruitmarket x Katie Orton: Soft Play
Soft Play is a fashion house and artistic practice run by Katie Orton, who thinks through luxury fashion. Orton's work uses bold colours and graphic designs that give it a streetwear quality. The designer's playful approach often results in garments that introduce cartoonish characters, references to famous fashion houses, and recognisable fashion labels slightly misspelled, turned into living creatures, or entirely inverted.
Orton has taken over the Fruitmarket brand with a character she has named 'Creeper'. Creeper is a reference to the popular online game Minecraft. Orton uses this globally popular character to suggest that the digital is ever present, and asks us the question of whether it is positive or friendly? This limited edition collection for Fruitmarket exemplifies the conversational and playful style always present in Soft Play garments.